FASHION EAST LAUNCHES NEW INITIATIVE ‘XLNC’
SEPTEMBER 2022, LONDON FASHION WEEK
Fashion East launches new initiative ‘XLNC’ powered by UGG.
Fashion East’s XLNC Programme is a new initiative to support a more established designer with a solo show at London Fashion Week. The inaugural recipient, KNWLS, were selected from Fashion East’s alumni. September 2022 saw the debut iteration of the project powered by UGG, with KNWLS receiving a £20,000 grant and significant investment into the production costs of their catwalk show, as well as entering into an artistic partnership with UGG® which was presented on the runway. Fashion East hosted KNWLS’ solo show at The Mills Fabrica in King’s Cross at LFW.