Legendary store Selfridges invited us to curate the first long-term retail residency in their flagship London store for three months in 2017.
We commissioned a selection of our alumni and current designers to create exclusive ready-to-wear, accessories and homeware products. Talent included: Kim Jones, Craig Green, Martine Rose, Marques’ Almeida, Simone Rocha, Charles Jeffrey LOVERBOY, Matty Bovan, Richard Malone, Caitlin Price, Mimi Wade, ART SCHOOL, Ashley Williams, Claire Barrow. The space’s look was art directed by designer and artist Louise Gray. We also programmed and hosted in-store events throughout the residency including the launch of Matty Bovan’s collaboration with Barbie.