July 2026

Fashion East x Nike Midsummer Madness

To celebrate our partnership with Nike we regularly create special events for our alumni and friends of Fashion East. We decided to throw a secret summer party in an Adventure Playground.
We only had an hour to set everything up, while guests had dinner at Passione Vino on Exmouth Market, before leading them across the park to reveal the Playground which everyone went tearing off to explore like kids. Bistrotheque ran a Casamigos Margarita bar, we put on a treasure hunt and raffle prizes, hung a washing line of Nike shorts to help yourself to printed with drawings by Harry Freegard, rigged a giant football pinata to take World Cup frustrations out on, lit a campfire with S’morses, and danced to steelpan by Primo & Brent as dusk fell on a beautiful summer evening. We loved bringing everyone together outdoors and spotlighting these rare spaces which are vital for inner city kids and need more support. We’ll be returning to do a community clean up and donation at the end of the school holidays.

Creative Fashion East
Powered by Nike
Production Sarah Hernandez Bedford
Bar by Bistrotheque with Casamigos Tequila
Merch by Harry Freegard
Music by Primo & Brent
Film by Tegen Williams
Photos by Aleks Soroka and Aaron Hettey